Learning how to write ad copy that will sell your product like hotcakes is going to take some time, but there are ways to speed up this process and that is by selecting the correct courses and copywriting books that will allow you to beat the learning curve and become a successful copywriter.
Let’s take a look at some of the copywriting books that no copywriter should be without:
Breakthrough Advertising by Eugene M. Schwartz
This book is a classic and at one point was being sold for close to a thousand dollars used, and is often referred as the Greatest Book EVER written for advertising and direct mail marketing. At one time it was the most stolen book from libraries all over the world. It will allow you to discover the correct ways that you can create or approach a market to make the reader purchase what you are selling. He explains in great detail the mindset of your potential market.
Robert Collier Letter Book by R Collier
Robert Collier is one of the great copywriters of sales letters and advertising. He has written many extremely successful sales letters and advertisements for various items.
This is a book that you should definitely not be without if you are learning copywriting. You will learn so many techniques that will drastically increase your sales from your own sales letters for any product that you are currently selling or plan on selling.
Tested Advertising Methods by John Caples
This book is one of a series of books by the great John Caples. You should without a doubt in my mind purchase anything that you can find that is written by him, and study every single word of it.
Tested Advertising Methods is one of the best books for learning headline formulas. This is not a fill in the blank headline template, it is filled with real formulas that will teach you how to come up with your own killer headlines all on your own.
He also shares tests and what he has learned in the past and why testing is so important.
The Ultimate Sales Letter by Dan S. Kennedy
Dan Kennedy has been said to have made more millionaires from his information than any other person on planet earth. It’s a bold but true statement. This book takes you through every step that you need to take in order to craft a sales letter that will do its job perfectly. Dan goes into everything he does for a letter. My favorite part of this book is the editing process that he shows you. That alone is worth ten times the price you pay for the book.
My Life in Advertising and Scientific Advertising by Claude Hopkins
Ok the book that started it all folks…everything you ever read or heard someone else take about writing copy, well that came from this book. I am sure you came across Scientific Advertising as a free ebook online but what this free version is missing is the most valuable information. And that is his biography, this where the real gold is, it’s all about his real world experience. You will discover his mistakes and the way that he corrected them.
If you are serious about learning copywriting then it’s extremely important to the success of your business that you invest in these copywriting books. Becoming your own copywriter can save you thousands of dollars on a single website and you can become your most valuable asset to your own company.
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