Understanding the benefits of knowing how to write good ad copy is only the first step. Going through the process of actually going about how to learn copywriting is another.
So I wanted to put a mini copywriting course so you can have a place to start. This is just going to touch the surface of how to create an amazing sales letter that will sell your product like hotcakes.
There are 12 points to a great sales letter…… more on beginners copywriting training
If you own a business online or offline then what you are about to read can change the way you do business. Copywriting is a very valuable piece of knowledge that can make you tons of money, no matter what type of business you may have. I will tell you how it can accomplish this in just a minute.
More on copywriting
When you have information that other people want, you have a virtual goldmine at your fingertips. Information products line the shelves at bookstores nationwide in the non-fiction section, but they’re permeating the online market and catering to the needs of millions of online consumers hungry for advice and insight at all hours of the night.
As a seller of non-fiction information products, you can build an empire of profits targeting a single niche of consumers. Or, branch out and offer solutions to a multitude of people who need guidance.
While the print publishing industry only gives authors a small portion of the proceeds after agent and publishing house fees, if you sell information products on the ‘net, you’ll get to charge more and keep almost 100% of the profits for yourself.
Typically, a non-fiction book at Barnes and Noble would cost the consumer an average of $9.95 to $29.95. But when you’re selling information products ready for instant download on the ‘net, you get to price it higher, because the selling point usually begins at $37 and rises all the way to the top at a $97 price point.
Plus, your overhead costs are low. Even if you outsource the creation of your information product, you’re still able to recoup the investment after a short period of sales.
Why are consumers rapidly downloading information products? This is the age of high-tech development. Your readers may be sitting in an airport, accessing your eBook from their laptop.
They want information now, not the next business day. If their child is up sick crying from colic at 3:30 in the morning, a mom can’t drive to a bookstore to get a self-help book – but she can log onto her personal computer and download your eBook, putting your advice into action within mere minutes.
Another reason information products are hot commodities online is because they often come with ironclad money-back guarantees, giving the consumer an added spoonful of trust.
If you create info products for sale yourself, then you want to make sure you produce top-quality deliverables and urge your readers near the end to start taking action with what they’ve learned to keep refund requests low and demand for your products high.
Want to get started? Then check out ore FREE Niche Training Video program.
Before you begin selling information products on the Internet, you want to make sure you’re targeting a niche that will be profitable for you in the short and long-term. A niche just means your target audience.
Some niches, as you’ll discover, aren’t as profitable as others. You need to look at your audience and see if they’re willing (and able) to spend money for the solutions they’re seeking.
For instance, golfers have deep pockets because the game of golf in itself is expensive. They’re also rabid fans of the game who would do anything to improve their score or beat their competitors on the links.
But another niche, such as single moms on a budget may not be willing to pay $67 for an information product showing them how to get organized. Sometimes it depends on the solution itself. Targeting this same niche of single moms, you may find some are willing to pay $47 for an eBook that shows them how to make more money working from home than they do in their regular 9-5 jobs.
One good place to start is with online groups and forums. You can go to iVillage or Yahoo and see what kind of groups garner the most posts. Men’s groups such as AskMen might give you insight into what kind of information products this portion of the population might need that help you generate a handsome profit.
You’re not just looking for a broad group of people to cater to – you’re looking for those with a lot of problems. When you start creating your information products, you’ll want to build an empire of products that all focus on the same niche, allowing you to market to existing, loyal customers who buy from you time and time again.
Sometimes, you’ll find one large niche and then realize you need to build your information product line around a more targeted, narrow niche of people. For instance, parents in general have many problems you could address, such as raising smart kids, dealing with discipline, and saving money.
But you can then narrow that niche to moms or dad and dig deeper by focusing on parents of multiples or parents raising kids with physical ailments. Just remember that an information product is not really a product at all – it’s a solution, so it needs to be marketed as something that will improve lives.
For more information on finding and creating niche products try our free Niche Success training
1. Address your targeted audience on your business
site. Example: “Welcome Internet Marketers”. If
you have more than one, address them all.
2. Make sure your content and graphics are relevant
to your web site’s theme. You wouldn’t want to use
a bird graphic on a business web site.
3. Alert visitors by email when you add new content
to your web site. This will remind people to revisit
your web site.
4. Offer a way for visitors to contact you on each
web page. List your email address, fax number and
phone number.
5. Give people the option of viewing your web site
offline. Offer it by autoresponder or printer friendly
version.
6. Make sure a least 50% of your content is original.
The other option is to offer something else original
other than content, like software or an online utility.
7. Offer your visitors incentives for revisiting your
web site. You could give them new content, ebooks,
software, ezine, etc.
8. Publish a FAQs for your business, product and
web site. They could have questions about multiple
parts of your business.
9. Make sure all links on the navigational bar are
clickable. If people can’t get to where they want to
go, they will leave.
10. Organize you web site in logical and profitable
sequence. You don’t want to give a freebie before they
learn about the product(s) you’re selling.
When you make the decision to try your hand at Internet marketing, the first idea may be to create an Internet marketing product! This is common among newbie ‘net marketers, because they know they buy marketing info products, so others will, too.
Is it true that the Internet marketing niche is already too saturated? In a way, yes. But if you can create a unique slant on an old idea, then you can definitely prosper just as well as the others who dropped anchor in this niche years ago.
The World Wide Web is always changing, and new things are being created that give you an opportunity to break out onto the Internet marketing scene with a unique product that sells well despite the number of competitors in that niche.
You may also want to consider staying away from the Internet marketing niche and paving a path in another niche, such as dog care, parenting, or financial advice. As long as there is traffic and interest, then a niche can be profitable.
What often happens is that the newbie ‘net marketer has a specialty in an area outside of Internet marketing, and once the launch a highly successful information product on it, they write a “tell-all” eBook showing other Internet marketers how to do what they did.
There’s really no way for a niche to become fully saturated. As long as there is continued interest, there’s always a way to come up with a new slant for an old idea. Print publications do this all the time. Whenever a writer submits a story to a magazine, they have to take an old idea and convince an editor they can write about it in a fresh manner.
Many Internet marketers routinely try to convince others that their niche is, indeed saturated. Why would they do this? It’s because they don’t want the competition from you.
To determine if a niche is truly saturated, or better yet, if you have a shot at success, visit third party product sites such as ClickBank and see how many products are available for the idea you have as an Internet marketer.
If you see twenty eBooks on affiliate marketing, ask yourself, “Could I come up with a unique slant or a better way of doing things?” Sometimes all it takes is having verifiable proof of your own success to position you as an expert in a particular niche. It can’t hurt to give it a try – and you may find that you edge out all of your competitors for the sheer fact that the consumers want someone new to take the reins and spoon-feed them their information.
To help you with this why not try our FREE Niche Success Training - we will show you an easy quick way to find niches to exploit.
Learning how to write ad copy that will sell your product like hotcakes is going to take some time, but there are ways to speed up this process and that is by selecting the correct courses and copywriting books that will allow you to beat the learning curve and become a successful copywriter.
Let’s take a look at some of the copywriting books that no copywriter should be without:
Breakthrough Advertising by Eugene M. Schwartz
This book is a classic and at one point was being sold for close to a thousand dollars used, and is often referred as the Greatest Book EVER written for advertising and direct mail marketing. At one time it was the most stolen book from libraries all over the world. It will allow you to discover the correct ways that you can create or approach a market to make the reader purchase what you are selling. He explains in great detail the mindset of your potential market.
Robert Collier Letter Book by R Collier
Robert Collier is one of the great copywriters of sales letters and advertising. He has written many extremely successful sales letters and advertisements for various items.
This is a book that you should definitely not be without if you are learning copywriting. You will learn so many techniques that will drastically increase your sales from your own sales letters for any product that you are currently selling or plan on selling.
Tested Advertising Methods by John Caples
This book is one of a series of books by the great John Caples. You should without a doubt in my mind purchase anything that you can find that is written by him, and study every single word of it.
Tested Advertising Methods is one of the best books for learning headline formulas. This is not a fill in the blank headline template, it is filled with real formulas that will teach you how to come up with your own killer headlines all on your own.
He also shares tests and what he has learned in the past and why testing is so important.
The Ultimate Sales Letter by Dan S. Kennedy
Dan Kennedy has been said to have made more millionaires from his information than any other person on planet earth. It’s a bold but true statement. This book takes you through every step that you need to take in order to craft a sales letter that will do its job perfectly. Dan goes into everything he does for a letter. My favorite part of this book is the editing process that he shows you. That alone is worth ten times the price you pay for the book.
My Life in Advertising and Scientific Advertising by Claude Hopkins
Ok the book that started it all folks…everything you ever read or heard someone else take about writing copy, well that came from this book. I am sure you came across Scientific Advertising as a free ebook online but what this free version is missing is the most valuable information. And that is his biography, this where the real gold is, it’s all about his real world experience. You will discover his mistakes and the way that he corrected them.
If you are serious about learning copywriting then it’s extremely important to the success of your business that you invest in these copywriting books. Becoming your own copywriter can save you thousands of dollars on a single website and you can become your most valuable asset to your own company.
For more great resources on Copywriting
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When you’re seeking a work at home opportunity, or want to launch a business for yourself with little to no start-up costs, you need to develop a strategy for your Internet business before you start taking action.
Having a strategy for your Internet business means plotting out your idea’s progress before you actually implement it. That may mean writing an outline of steps to take or creating a mind map of ideas you have to generate a profit for your business.
There are many things you’ll need to know for your strategy for your Internet business, such as who will handle the product creation or service. Will you outsource it and only maintain ownership or do it yourself?
Part of your strategy for your Internet business will be how to promote your ideas. Do you need to purchase advertising space in ezines, on websites, and through traffic exchanges or will you use free promotion opportunities like article directories, press release distribution services, and forum participation?
Sometimes each aspect of your strategy for your Internet business will need to be broken down with a plan of its own. For instance, if social networking is part of your plan, then you might have a blueprint for MySpace, another for Squidoo, and more for each social network that you plan to invade.
When you have a strategy for your Internet business, you want to make sure you have firm plans in place, but be flexible about the evolution of your business. You may stumble upon information or a new tactic that needs to make its way into your plans, and if you’re too rigid, it can impair your success.
A staple for your strategy for your Internet business should be testing and tweaking. Without testing various methods of doing business, you won’t ever be able to leverage the full potential of profits you have access to on the ‘net.
If you’re spending a large portion of your time submitting articles to directories or a huge portion of your budget advertising in eZines and never get any sales from them, then you’ll know trough testing and tracking that this particular strategy for your Internet business either needs massive revisions or to be cut from your plans altogether.
Creating a plan shouldn’t take all of your time or effort, but it is an integral part of your online success. Fleshing out a strategy for your Internet business also contributes to your ability to see where a business might get into trouble and helps you avoid the mishaps that often accompany a novice’s journey to unlimited profit potential.
Visit any Internet marketing forum on the ‘net, and inevitably you’ll find dozens of newbie ‘net marketers worried and intimidated that they’re being inundated with endless offers and promises of fast cash.
Information overload is creating a huge pitfall for Internet marketers who don’t yet know how to make it a profitable venture. They discover quickly that there are many roads to riches, but they don’t know which one to choose.
What often ends up happening is that the Internet marketing novice decides to take many paths at once to see which one has the most profit potential. This is a mistake, because their attention is divided and no one venture ever becomes monetized.
The result is that they give up, soured on the entire Internet marketing experience when all it would take to correct the mistake is focus and follow through. Those who are in the niche of teaching newbies how to proceed from zero to profits in the blink of an eye often recommend they buy this product and that one to get started.
In reality, it’s better to find a mentor who understands that the average newbie Internet marketer should first consume the free information on the Internet – focusing on one aspect of their vision at a time, such as choosing a niche or compiling a product.
Then once they map out one step, they move on to the next. After the Internet marketing prospect has consumed the benefits of the free information on the ‘net, they should then be instructed to invest in only one product at a time – something truly valuable to the reader that will further their success. It should be an item that contains information not routinely spelled out for free on the ‘net.
Part of the problem stems from the true and false claims alike that are emitted from website after website, giving the Internet marketer the hunger and desire to emulate the site owner’s success.
They see one person who made $1 million in one day and they, too, want to do that! Then they land on a page where one guy makes $500 per day on one minisite, and they follow that path, too.
Instead of allowing yourself to fall victim to information overload in the Internet marketing world, make sure you put blinders on and stay in touch with one aspect of the marketing field at a time. Eventually, you’ll learn how everything works, but don’t let anyone fool you into thinking one product or person has all the answers. It’s a combination of lessons that will eventually lead to your profit stream.
