Archive for November, 2008

WordPress.com – Step-by-Step Tutorial on How to Blog

Chris Abraham walks you through how to join the fastest-growing and most elegant free blogging services, WordPress.com. Go from the simple acts of joining all the way through set up and administration. Become a blogger in few than 45-minutes. Most folks only need the first 15 minutes to get you started. Chris is a professional blogging instructor. Enjoy!

Duration : 0:45:31

Read the rest of this entry »

How Blogging Can Shift The Power Structure

Companies, big and small, have joined the blogosphere. Microsoft is blogging, so are General Motors, Google, IBM and Sun Microsystems. Companies are using blogs to engage customers and employees as well. Written by employees and in some instances by CEOs, blogs adopt a conversational and engaging tone which make them easy reading. Blogging has even empowered employees in more ways than one. A glaring evidence is employee bloggers, in most cases, have shifted the power structure in their favor to establish a higher degree of credibility and influence more than their bosses.

Weblogs or blogs for short are personal journals that serve as sources of commentary, opinion and uncensored sources of information on a multitude of topics. Each new entry called a blog post includes numerous links to other blogs, news articles, photos, commentaries, video and audio files. Most blogs allow readers to leave comments

According to a survey, people are far more likely to trust “average people like me” than to trust people in authority like the CEOs. Employees are now in newfound and enviable positions to either promote or speak against their companies’ products, services, policies and positions on important issues. What is more, people are listening to what these bloggers are saying. Blogs are a trusted communication medium. The word of a blogger holds much value to a consumer far more than traditional marketing and advertising. By far, word of mouth is the most trusted form of advertising. This highlights the significant role that an employee blogger wields either to boost or hinder sales through his blog. This just goes to show that people would rather hear from real people talking with real experiences than listen to marketing talk.

Employee blogs have helped improve the image and reputation of their companies. One classic example is Microsoft. Its hottest and controversial blogger Robert Scoble (recently resigned) had openly criticized Microsoft concerning issues ranging from quality control to sensitive issues. His negative posts on his blogs called Scobleizer about the MSN Spaces product proved to be a blessing in disguise for Microsoft. Readers were all praises that the company’s resident blogger would express an opinion that runs counter to the company. As a result, Microsoft’s reputation as a bully and a great monolith was torn down. People now see a company that is run by actual people who has their best interests in mind. Robert Scoble in defense of his contentious actions emphasized that credibility is of utmost importance. If he will only sing praises about Microsoft it would sound like a press release and he would lose the ability to have an open conversation with his readers.

Robert Scoble’s penchant to criticize his employer was put to the test again when Microsoft CEO Steve Ballmer announced the company’s decision not to back an anti-discrimination bill against gays and lesbians. Scoble disagreed and publicly chastised Ballmer in his blog. Ballmer later reversed the decision. A few months before his departure from Microsoft, Robert Scoble, again, wrote a harsh critique against his employer for shutting down the controversial blog of Chinese Journalist Zhao Jing. He accused the MSN Spaces team of Microsoft for “being used as a state-run thug”.

Microsoft is not alone. Yahoo blogger Jeremy Zawdony openly scolded his employer in his blog. He complained about the practice of changing users’ home pages during the installation process of Yahoo software. He wrote in his posting that the action was insulting and downright disrespectful.

Companies have also seen their reputations damaged by highly-publicized firings of employee bloggers. Mark Jen was sacked by Google apparently because he wrote about his life at Google including remarks on the company’s financial performance and future projects in his personal blog. Ellen Simonetti, A Delta Air Lines flight attendant was terminated allegedly for posting inappropriate pictures on her blog. The photos showed her in a skirt and blouse sitting atop the airplane seats.

All these incidents bring to the fore the delicate situations corporations that maintain blogs and employees that blog are in. Corporate blogs that criticizes management or its products or services present public relations dilemmas. On the other hand, if a blog contains nothing but good public relations posts, few people will be interested and will even be doubtful of the veracity of the blog articles.

It is a recognized fact that blogs are establishing in the online world much of the value that traditional public relations bring. As the importance of corporate bloggers becomes more evident, so do the corresponding disadvantages. Companies need a clear-cut policy on how blogging can be integrated into their communication and marketing mix. A company needs to set up corporate blogging policies to ensure that blogging thrives in a more controlled and productive manner. In essence, these guidelines will lay down the specific rules about what an employee blogger is allowed to blog about. Employee bloggers have to strictly abide by rules about leaking confidential company information or breaking federal securities disclosure rules. All these are preventive measures to avoid organizational and legal problems such as slander, libel and harassment.

Google has no definitive guidelines but allows employees to blog on the assumption that “they are reasonable people”. One of Sun Microsystems policy states that “it is perfectly ok to talk about your work and have a conversation with the community but it is not ok to publish the recipe for one of our secret sauces.” Hill and Knowlton specified that as a publicly-owned company, bloggers cannot discuss company revenues, future plans.

Despite the controversies and the risks involved in blogging, companies are embracing blogging. Companies are well aware of the potential benefits of blogging. It is a way to connect with customers and partners, strengthens company unity and present a human face to the world-at-large. These companies feel that the benefits far outweigh the risks. Blogs are here to stay and will continue to be a reliable communication and marketing tool. It is and will be a reliable source of information for everybody.

Blogging will definitely change the power structure within any company. With a blog, an employee blogger, whatever his position in the company is can become an influential person for some audiences and customers.

How to Earn Money With Google Adsense

You are working hard creating good and quality content for your Google AdSense web site. You carefully plan a good link building strategy for your Google AdSense web site. Google started to realize, though, that all clicks were not created equal.

In the beginning of Google Adsense when someone clicked on the ads you would earn a percentage of what the people were paying for adwords per click, today the percentage is calculated differently is kept a secret. Google Adsense terms and conditions require that earnings are kept secret.

Everyone dreams of making money online more quickly. There are plenty of Adsense make money videos being peddled all over the World Wide Web. You see it everywhere on the web, people create these ad sites that draw people in and direct them to click on Google ads to make their living. There are lots of webmasters struggling hard to earn some good money a day through their sites.

This is a basic tip, but many people haven’t figured it out yet. Google Adsense has opened the door for everyone to make money without inventory, employing sales people or selling anything, someone clicks on a ad and you get paid, its that easy. Because the ads look like normal web links, and people are trained to click on these types of links.

Anybody can make money with adsense, but unless you have traffic you will not have enough income to support yourself, you can make extra money but I wouldn’t quit my day job. Having the ads on your sites is a positive thing because you will earn money when the ads get clicked on, you will make a substantial amount of money if you have high traffic or low traffic on many sites.

It can be shown that with all else being equal, the likelihood of a click conversion is proportional to the amount of exposure to a particular ad block. Ensure that your navigation is easy to understand and that the user will intuitively know where to click to get to where he wants. So the webmaster’s game plan is to enable visitors on his site to navigate to the links which webmaster wants the visitor to click on, and not the other way around.

There are many individuals who have created a lot of money and know the ins and outs so most of them have many tips that can be followed to help get into this type of work. Many other people are now putting the code onto their own sites which can help them to pay for hosting and domain renewal costs. Signing up for an Adsense account and copy-pasting some codes into your website’s HTML code is all that is needed to start serving Google Adsense ads and make some money.

Signup is free and all you have to do is put the ads on your site. Many internet webmasters who use Adsense do not believe in free information they feel it has no real value. These webmaster are wrong, many Google Adsense affiliates, have increased their revenue by having free content and giving to everyone for free, so this is a debate that will go for a long time.

The Canon Powershot A590 IS Digital Camera

With a business on the internet the use of good digital images is very important.  Not only that its more than possible to create a business out of your digital photography hobby.  Using a camera like  the Canon Powershot A590 IS makes this a breeze. 

For more information on this best selling product:

The Canon Powershot A590 IS Digital Camera

Network Marketing Strategy; Generating More Income by Helping Others

Many people and companies have abused the word network marketing in the past years that a lot of people will associate the word with something that is negative. Yet, if you take a look at the nature of network marketing, you will not find anything that is intrinsically bad about this system. Since the first network marketing company was introduced in the United States in the 1940’s, the network marketing strategy of most networking company have been consistent. The strategy is to distribute the products through local channels thereby saving on distribution cost and at the same time providing some alternative income for those people who would like to be an independent distributor of the product. Although there are some variations in the implementation of the network marketing strategy, the basic principles underlying the implementation thereof is still the same.

Distribution through local distributors

Network marketing aims at helping the manufacturers market their products to the end consumers via independent local distributors. By engaging local distributors to market the products of the company, the company is able to generate more income and save on distribution and advertising cost.

Most companies would spend thousands of dollars to promote their products through TV commercials and advertising, billboards and other forms of media. Promoting products and brands could cost the company a lot of money that a good portion of the cost that you pay for a certain product is actually added in to defray the advertising and promotion expenses. In some cases, as much as 20% of the cost of the product you buy goes to advertising and promotions. On the other hand, the distribution cost of the products would eat up to another 30% of the product cost. If you are wondering why a certain product that you buy in the supermarket could cost a lot of money, it is because of the advertising, promotion and distribution cost that is factored into the total product cost.

Since the network marketing strategy will do away the promotion and advertising cost by engaging local distributors to personally promote the products to the their friends, relatives and colleagues, the company will now be able to give the distributors big commissions. In most instances, the network marketing company will give the local distributors direct commissions of up to 30% of the sales generated by a local distributor.

On the other hand, when it comes to expanding the market reach of the product, the network marketing strategy that is employed is the member get member scheme whereby a certain member you is able to recruit a new member will be eligible to earn commissions on the sales generated by the new member that he or she has recruited. The good thing about the member get member scheme is that it does not stop on the person that you have directly recruited. In the event where the person you have recruited will recruit a new member, you will also earn commissions on the sales of that recruit. In most cases, the networking company will allow you to earn commissions up to the 8th level of recruits.

Learn how to set up your affiliate program the right way

You can learn how to set up your affiliate program the right way by visiting Virtual Affiliate Trainer and watching the no cost two hour seminar by a five figure a day marketer. No charge, catch or clause. Just two hours of quality content.

I know this seminar is being taken down very soon so please act today if you want to watch how to grow a six figure affiliate program overnight. As I have said this won’t cost you a single penny. Free seminar from Virtual Affiliate Trainer

Five Figure A Day Marketer Will Train Your Affiliates

If you want more web site traffic, and therefore more profit, affiliates are the only way forward. You can have thousands of people working for you and making you a fortune and …. Train Your Affiliates with Virtual Affiliate Trainer

MLM Training – MLM Products -What should I Consider by Doug Firebaugh

http://www.passionfire.com
socialmediatrainingnetwork.com
MLM training Network Marketing Success from DOUG FIREBAUGH Social Media Web 2.0 Training site for home business and direct sales professionals with recruiting, leadership, and how to’s for multi level marketers, mlm distributors and consultants, and work from home moms involved with online internet marketing.
MLM training Network Marketing Success Social Media Web 2.0 Training site for home business and direct sales professionals with recruiting, leadership, and how to’s for multi level marketers, mlm distributors and consultants, and work from home moms involved with online internet MLM social Media web 2.0 training Network Marketing Success from DOUG FIREBAUGH Training site for home business and direct sales professionals with recruiting, leadership, and how to’s for multi level marketers and home business and work at home moms Social media uses the ?wisdom of crowds? to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook(social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).

Ed Dale, Sherman Hu, Michelle MacPhearson, Stompernet, smarts, andy jenkins, twitter, utterz, jaiku, yoono, wowzaa, spock, pownce
Using Social Media To Create Social Media Training
Social media is quickly becoming a topic that no professional communicator can afford to ignore.
Social Media Training Wiki Badge
Promote the wiki on your site * o Video Blogs * Micro-Blogs * Podcasts * Useful Social Media Tools * Wikis * Social Bookmarking * Social Browsing * Social Networks * Social Media News Release * Digg * Del.icio.us * Ma.gnolia * StumbleUpon Social Media Expanded Definition: Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.

Duration : 0:8:46

Read the rest of this entry »

Your Entire Internet Business and Traffic Generation Success Starts From One Shocking Point – Part 2

Make sure you check out part 1 that will show you why content is the starting point of your internet business success…

www.7daystoearn.com/tutorials/website-traffic/website-promotion1.html />

I have discussed in part 1 that content is the secret point of your internet business and traffic generation success.

In this article you will learn how content can drive thousands of visitors to your website ready to buy your products and services.

Here’s the reason why content is the starting point of your websites traffic generation success.

You will need content to create a killer theme based content site. Visitors love to visit websites that provide quality content.

They keep visiting content rich websites and blogs to get quality information on a topic of their interest. This helps to generate repeat traffic to your website.

Search engines love theme based unique quality content. They frequently spider and give high ranking to websites that provides unique content on regular basis.

Google provides high page rank to websites that provides unique quality content. Website owners love to link and recommend websites to their visitors that provides specialized information in a particular niche.

Content in the form of articles are in high demand by website owners and ezine publishers. If you write articles and spread them in article directories they get picked up by website owners and ezine publishers thus giving you incoming links to your website.

Incoming links helps to increase search engine ranking and you receive tons of free quality traffic from your articles itself.

You require content to create newsletter issues that you send your subscribers on weekly basis. This generates repeat traffic by attracting your subscribers to your website frequently.

You require quality information to make posts in discussion forums and answer to members questions out there. If you do this you are allowed to place a signature with your ad. This helps to generate free traffic.

Content on your website helps to generate traffic to your salesletters with the help of anchor links in your articles.

Content helps you to create follow up emails, ecourses, reports, mini-ebooks, etc that are powerful viral marketing tools that helps to generate long term traffic to your website.

These are some of the many ways content helps you to generate traffic to your website.

I am sure you agree that content is the king and a powerful magnet that attracts quality website traffic consistently and permanently.

Check out part 3 where I will give you simple tricks that will help you to generate content quickly and easily…

www.7daystoearn.com/tutorials/website-traffic/website-promotion3.html />

Check out part 4 to learn a secret tactic that you can use starting today to write a quality article in less than 30 minutes…

www.7daystoearn.com/tutorials/website-traffic/website-promotion4.html />

Check out part 5 to learn a simple 5 block formula I personally use to promote my articles consistently to attract storms of lazer targeted website traffic…

www.7daystoearn.com/tutorials/website-traffic/website-promotion5.html />

Check out part 6 where I will show you how you can expand your internet business using this newly created content in 5 crazy steps.

Business Joint Ventures On The Net!

Copyright 2005 Benjamin Scott

The term business joint ventures refer to two independent
companies or more who agree to establish a new company. These
companies legally commit themselves to contribute equity for the
new company, as well as share their technology and skills. In
return, they share both profits or losses and control over this
organization. A joint venture can be executed for a limited
period or a continuos period.

Business joint ventures have become the latest and most viable
business model for many online companies because of the
following reasons: Globalization has opened a world of
possibilities, where different languages and cultures are no
longer barriers. Today international travel has become the norm.

The other reason is the internet. The net has leveled the
playing field. It has also made the use of technology have the
winning business edge. These companies see business joint
ventures as the next logical direction their organizations must
take, if they are to remain competitive and profitable.

Do you own a profitable online business? Are you wondering
what’s next? Consider then, the many benefits a business joint
venture can provide you.

First, with a business joint venture, you’ll gain access to
other markets. This will then open additional or bigger streams
of profits for you.

Second – Think of the synergies you create in the business joint
venture. All of the partners benefit from the exchanges of
information, such as access to modern managerial practices and
the brain power of your manpower.

However, you must be diligent in picking the right partners. It
has to be a win-win situation for all of you. Choose partners
who complement your strengths. Partners who’ll share resources
you do not have and can benefit from.

Third – Diversification, which means that by agreeing to a
business joint venture, you’ll be spreading the costs and risks
thereby minimizing negative impacts.

Fourth – By entering a business joint venture, you’ll get better
access to financial resources.

Fifth – By establishing a business joint venture, the partners
stave off competition from other companies, and strengthen their
position in the industry. How are business joint ventures
created? Typically, forging of joint ventures agreements are
determined by the following factors. The nature and the size of
the planned enterprise. The length of commitment – will it be
for a specific period? Or have the life of a corporation?
Another factor, concerns the identities of the participants and
regions in which their business operates. Lastly, the commercial
and financial goals of all the participants and the method in
which this shall settled.

Are there any negatives in establishing a business joint
venture? As long as all the terms and conditions of the venture
are carefully set out, there is no reason for it to fail.

A business joint venture provides you all the benefits of
joining forces with other companies. Yet, you retain full
control over your company. The best of both worlds can be found
in a business joint venture.