Archive for July, 2007

Learning how to write ad copy that will sell your product like hotcakes is going to take some time, but there are ways to speed up this process and that is by selecting the correct courses and copywriting books that will allow you to beat the learning curve and become a successful copywriter.

Let’s take a look at some of the copywriting books that no copywriter should be without:

Breakthrough Advertising by Eugene M. Schwartz

This book is a classic and at one point was being sold for close to a thousand dollars used, and is often referred as the Greatest Book EVER written for advertising and direct mail marketing. At one time it was the most stolen book from libraries all over the world. It will allow you to discover the correct ways that you can create or approach a market to make the reader purchase what you are selling. He explains in great detail the mindset of your potential market.

Robert Collier Letter Book by R Collier

Robert Collier is one of the great copywriters of sales letters and advertising. He has written many extremely successful sales letters and advertisements for various items.

This is a book that you should definitely not be without if you are learning copywriting. You will learn so many techniques that will drastically increase your sales from your own sales letters for any product that you are currently selling or plan on selling.

Tested Advertising Methods by John Caples

This book is one of a series of books by the great John Caples. You should without a doubt in my mind purchase anything that you can find that is written by him, and study every single word of it.

Tested Advertising Methods is one of the best books for learning headline formulas. This is not a fill in the blank headline template, it is filled with real formulas that will teach you how to come up with your own killer headlines all on your own.

He also shares tests and what he has learned in the past and why testing is so important.
The Ultimate Sales Letter by Dan S. Kennedy

Dan Kennedy has been said to have made more millionaires from his information than any other person on planet earth. It’s a bold but true statement. This book takes you through every step that you need to take in order to craft a sales letter that will do its job perfectly. Dan goes into everything he does for a letter. My favorite part of this book is the editing process that he shows you. That alone is worth ten times the price you pay for the book.

My Life in Advertising and Scientific Advertising by Claude Hopkins

Ok the book that started it all folks…everything you ever read or heard someone else take about writing copy, well that came from this book. I am sure you came across Scientific Advertising as a free ebook online but what this free version is missing is the most valuable information. And that is his biography, this where the real gold is, it’s all about his real world experience. You will discover his mistakes and the way that he corrected them.

If you are serious about learning copywriting then it’s extremely important to the success of your business that you invest in these copywriting books. Becoming your own copywriter can save you thousands of dollars on a single website and you can become your most valuable asset to your own company.

For more great resources on Copywriting

Just an FYI there’s a new system out that automatically gets up to 250 one-way links to a website, launching its rankings in Google.

The 3 week beta test has shown MASSIVE gains in Google across the board, so it really works and will sell like mad!

This is the feedback from one beta tester……

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Hello Jonathon,
 
I feel elated!

I am a “Newbie”, or should I say “Ex Newbie” (soon to be!).

I started out three years ago, just because my wife teaches students, and I wanted to help her out by creating a website for her that would “naturally” attract thousands of visitors.

Well, up until just a few weeks ago, the web traffic to the site that I created for my wife, was equivalent to the amount of people that travel to the Moon for a weekend break!

That was the situation until I jumped in, as a last ditch attempt to try and obtain traffic to my wifes website, by becoming a “Beta Tester” for your new fangled system, whereby automated one way links seem to attatch themselves to my website.

Naturally, I did not hold out much hope, as I have tried various other link directories before, but “How wrong, could I be?”

Your system works, it not only works, but it works beyond my wildest expectations, my website has gone from nowhere to “Somewhere, that should be taken notice off”

My ranking now puts me on the first page in Google, for many keywords/phrases relevant to the website content.

It would have been great if your system had been around three years ago, my credit cards might still work today.

Best regards,

D. Smales

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For more information : http://3waylinks.net/

I just came across something interesting today! I found out that Gobala Krishnan just launched Volume 1 of his "Instant Wordpress Themes", and you can get 7 beautifully designed Wordpress themes for just $1 each.

According to Gobala, these themes are "plug-in-profit" themes, which means all you need to do is insert your Adsense ID and Clickbank ID, and you’re in the money making zone.

I just got my copy, and it looks great! Click here to check it out.

When you’re seeking a work at home opportunity, or want to launch a business for yourself with little to no start-up costs, you need to develop a strategy for your Internet business before you start taking action. 

            Having a strategy for your Internet business means plotting out your idea’s progress before you actually implement it.  That may mean writing an outline of steps to take or creating a mind map of ideas you have to generate a profit for your business. 

            There are many things you’ll need to know for your strategy for your Internet business, such as who will handle the product creation or service.  Will you outsource it and only maintain ownership or do it yourself? 

            Part of your strategy for your Internet business will be how to promote your ideas.  Do you need to purchase advertising space in ezines, on websites, and through traffic exchanges or will you use free promotion opportunities like article directories, press release distribution services, and forum participation? 

            Sometimes each aspect of your strategy for your Internet business will need to be broken down with a plan of its own. For instance, if social networking is part of your plan, then you might have a blueprint for MySpace, another for Squidoo, and more for each social network that you plan to invade. 

            When you have a strategy for your Internet business, you want to make sure you have firm plans in place, but be flexible about the evolution of your business.  You may stumble upon information or a new tactic that needs to make its way into your plans, and if you’re too rigid, it can impair your success. 

            A staple for your strategy for your Internet business should be testing and tweaking.  Without testing various methods of doing business, you won’t ever be able to leverage the full potential of profits you have access to on the ‘net. 

            If you’re spending a large portion of your time submitting articles to directories or a huge portion of your budget advertising in eZines and never get any sales from them, then you’ll know trough testing and tracking that this particular strategy for your Internet business either needs massive revisions or to be cut from your plans altogether.   

            Creating a plan shouldn’t take all of your time or effort, but it is an integral part of your online success.  Fleshing out a strategy for your Internet business also contributes to your ability to see where a business might get into trouble and helps you avoid the mishaps that often accompany a novice’s journey to unlimited profit potential.

Visit any Internet marketing forum on the ‘net, and inevitably you’ll find dozens of newbie ‘net marketers worried and intimidated that they’re being inundated with endless offers and promises of fast cash.

            Information overload is creating a huge pitfall for Internet marketers who don’t yet know how to make it a profitable venture.  They discover quickly that there are many roads to riches, but they don’t know which one to choose.

What often ends up happening is that the Internet marketing novice decides to take many paths at once to see which one has the most profit potential.  This is a mistake, because their attention is divided and no one venture ever becomes monetized.

The result is that they give up, soured on the entire Internet marketing experience when all it would take to correct the mistake is focus and follow through.  Those who are in the niche of teaching newbies how to proceed from zero to profits in the blink of an eye often recommend they buy this product and that one to get started.

In reality, it’s better to find a mentor who understands that the average newbie Internet marketer should first consume the free information on the Internet – focusing on one aspect of their vision at a time, such as choosing a niche or compiling a product.

Then once they map out one step, they move on to the next.  After the Internet marketing prospect has consumed the benefits of the free information on the ‘net, they should then be instructed to invest in only one product at a time – something truly valuable to the reader that will further their success.  It should be an item that contains information not routinely spelled out for free on the ‘net.

Part of the problem stems from the true and false claims alike that are emitted from website after website, giving the Internet marketer the hunger and desire to emulate the site owner’s success. 

They see one person who made $1 million in one day and they, too, want to do that!  Then they land on a page where one guy makes $500 per day on one minisite, and they follow that path, too.

Instead of allowing yourself to fall victim to information overload in the Internet marketing world, make sure you put blinders on and stay in touch with one aspect of the marketing field at a time.  Eventually, you’ll learn how everything works, but don’t let anyone fool you into thinking one product or person has all the answers.  It’s a combination of lessons that will eventually lead to your profit stream.

How many times have you landed on a website where a marketer was telling you how he or she achieved millionaire status and you silently thought, “I wish that was me,” but did nothing to become one of the work at home business success stories you’re always reading about?

            Online success is becoming more prevalent, even though only a fraction of the world’s population knows how to achieve this kind of goal.  The best thing is, billions of people are on the ‘net as a potential customer database for you, and barely anyone has tapped into this goldmine, so you can easily become one of the work at home business success stories if you follow some sensible guidelines.

            The first key is to find a niche that appeals to you.  What is it that you want to do?  Do you enjoy selling on online auction sites and shipping tangible items to people all around the world? 

Or does your own work at home business success story unfold with you setting up multiple streams of passive income, where everything is automated to help you make money while you sleep?

Some people like to dabble in many options before settling on the one idea that will help them join the ranks of others in the category of work at home business success stories.

Try not to spend thousands of dollars buying guide after guide that promises you’ll make millions of dollars overnight.  These are usually lacking in the true revelations that make work at home business success stories because they give glossed-over instructions on setting up a profit stream without any of the details that make a difference.

Being your own boss and working from home can have just as many pitfalls as working for someone else in a brick and mortar business.  But when you’re working for yourself, you get to celebrate and savor the successes and you care more about the failures, which lead you to put in more effort to develop a highly profitable company and put you in the league of work at home business success stories.          

            The next time you hear about work at home business success stories, consider where your own legacy fits into the online business world and start paving a path for your road to riches without hesitation.